MORGAN MOTOR COMPANY

Britain's longest-running family-built sports car maker, founded in 1909 in Malvern Link, Worcestershire, by Henry Frederick Stanley Morgan ('H.F.S.'). H.F.S. left the Great Western Railway in 1904 and opened a motor garage; in 1909 he built a single-seat runabout for himself, fitted with the world's first independent front suspension — a sliding-pillar system whose basic geometry Morgan still uses on its current cars. The first three-wheelers won at Brooklands and the Cyclecar Grand Prix; the four-wheeled 4/4 arrived in 1936 and became the spiritual ancestor of every Morgan since. The Morgan family ran the company for over a century — H.F.S., his son Peter (until 2003), then Charles. In April 2019 European investment group Investindustrial acquired a majority stake; the Morgan family and the workforce kept minority shareholdings. The current range — Morgan Super 3, Plus Four and Supersport — is still hand-built at Pickersleigh Road, Malvern Link, on an ash frame bonded to an aluminium chassis with hand-formed aluminium bodywork. The Visitor Centre and factory tours are part of the brand experience.